<h2>Your tasks</h2>
<h2>Why this role exists</h2>
<p>KoRo isn't a food company that happens to have data. We're a data company that happens to sell delicious, better-for-you food. Our flywheel, which validates winners online, then scales them into retail in under six months, only spins because of the product and platform behind it: the storefront 2.5m+ customers shop, the systems that run our operations, and the data that ties it all together.</p>
<p>So far each of those layers has grown fast and somewhat separately. As we scale toward €500m+ net revenue and across new European markets, they need a single owner with a single vision — someone who runs the whole thing as one product, not a collection of projects and systems. That's you.</p>
<p>As VP Product & Engineering, you own KoRo's entire product and engineering org end-to-end. You lead a leadership team of Director Engineering, Director Data, and a Head of Digital Product, set the strategy, make the hard prioritization calls across competing domains, and are accountable for the outcomes the whole product delivers. You're a product leader first — one who also owns the engineering org that builds it.</p>
<h2>What "Product" means at KoRo — read this carefully</h2>
<p>Product here is not just the shop. It is the full surface that customers and teams run on, and you own all of it:</p>
<ul>
<li>The customer-facing D2C experience — discovery, storefront, checkout, account, subscription, retention. The thing millions of cust