<h2>Your tasks</h2>
<p>KoRo is a fast-growing, omni-channel food brand on a mission to make high-quality, sustainable products accessible to everyone. With ~350 employees across DACH, France, Italy, and the Netherlands, we operate at the intersection of e-commerce, retail, and brand. We move fast, build a lot of what we need ourselves, and we're now at a pivot point: AI is becoming a core lever for how we run the business – and we want someone to own it.</p>
<h2>The Role</h2>
<p>As Principal AI Transformation, you will define and execute KoRo's AI strategy across the entire company. You won't build AI for the sake of AI – you'll make our teams measurably more effective. Some functions need to deliver the same (or more) output with fewer people; others need to unlock entirely new capabilities. You'll work side-by-side with team leads to make both happen.</p>
<p>You sit at C-1 level, reporting to the COO with a dotted line to the CEO. You will lead a small team (starting with one AI Senior Manager focused on infrastructure and enablement), define the AI targets across all teams, and act as the go-to AI advisor for every team lead as they take ownership for reaching those targets.</p>
<p>This is a hybrid role: ~70% strategy, coaching, and enablement; ~30% hands-on building, prototyping, and unblocking. We don't want a slide-deck AI leader – we want someone who can sit down with a team and build the prototype that proves the point.</p>
<h2>What You'll Do</h2>
<ul>
<li>Own the AI