<h2>Your tasks</h2>
<p>We are looking for a hands-on <em>Senior Performance Marketing Manager</em> (m/f/d) with a strong focus on Meta as a core growth channel. The role combines data-driven performance marketing with a clear creative-first approach to scaling our new customer business. The focus is on developing, managing, and scaling creatives as the key lever for sustainable growth in social paid. Your responsibilities include:</p>
<ul>
<li><strong>Taking ownership of the performance</strong> of our social paid channels, with a focus on Meta</li>
<li>Scaling first orders through continuous optimization of creatives, audiences, campaign setups, and budget allocation</li>
<li><strong>Ownership of the social paid creative strategy</strong> – from developing new creative angles and concepts to scaling successful creatives</li>
<li><strong>Developing and implementing</strong> structured creative testing frameworks, as well as building scalable processes for the continuous production, evaluation, and iteration of performance creatives</li>
<li>Creating creative briefs, hooks, messaging approaches, UGC concepts, and testing ideas in close collaboration with creative, influencer, and content teams</li>
<li><strong>Analyzing campaign data</strong>, deriving insights, and identifying new growth levers to improve efficiency and new customer acquisition</li>
<li><strong>Designing and executing tests</strong> across the entire customer acquisition journey – from creatives and audiences